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TIPTOP FITNESS

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Tiptop kettlebell

TIPTOP FINTNESS

A location-based app that makes hiring an on-demand and certified personal trainer simple and easy.

Convenient on-demand or scheduled personal training sessions in a location of your choosing.

For personal trainers - make great money, set your own hours, reach new clients, and be your own boss.

TIPTOP COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

TipTop has the highest flexibility in scheduling and training location.

OPPORTUNITY SIZE

Approximately 320 million Americans as of 2014

68.8% of Americans (220.2 million) are overweight

259,029 certified personal trainers in the U.S.A.

Personal trainers have an average of 10 untapped hours for training per week

2,590,290 untapped hours per week

 

Assumptions:

1) Overweight people want to be thinner and healthier 

2) Average personal trainer has 25 clients

3) Average of 25 sessions per week

4) Average personal trainer's full capacity is 35 sessions per week

 

WIRE 1.0
WIRE 2.0
Fitness Survey

FITNESS SURVEY

Survey results show that a lack of time is the most common reason for not reaching fitness goals.

On demand personal training

ON DEMAND TRAINING

Survey results show that approximately 60 % of respondents between ages 18-44 thought on demanding training was very useful or extremely useful.

TIPTOP PERSONA 1
TipTop Fitness

MVP

TipTop app will connect users with trainers in San Francisco

Provide a credit card payment system for users to pay their trainers for each session

Aim is to get high quality trainers as quickly as possible to users for an affordable price

KPI

Primary KPI: Sessions Completed

Secondary KPIs: Number of trainers in network, Number of users in network 

Tiptop user stories