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JURA HYBRID SMARTWATCH

Jura combines the best of an analog watch with the best of a smart watch, physical hands and an OLED display.

 
Jura Diagram
 
Jura Weather

BENEFITS OF JURA

•Classic watch design with physical hands in a reasonable form factor (it doesn’t look like a smartwatch)

•3 year clock battery + 3 days of smart functionality on a single charge.

•Notifications for texts, phone calls, emails, appointment reminders

•Voice dictation

•NFC (for mobile payments)

•Fitness tracking

 
JURA Competitive Analysis

COMPETITIVE ANALYSIS

Jura surpasses the competition in battery life and style.

 

OPPORTUNITY SIZE

44 million Americans between ages 25-34

80% of 25-34 year olds own smartphones

This 35.2 million smartphone owners

14% of 25-34 year olds in the U.K. say they own a smartwatch

This gives us an opportunity size of 5 million

 

Assumptions:

1)Those with smartphones are potential smartwatch owners

2)Demographics in the U.K. are similar to those in the U.S.

 

 
Jura Wire 1.0
 
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FEATURES SURVEY

The most important features are long battery life and time-telling. 

 
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QUALITATIVE RESEARCH FINDINGS

Top complaints from current smartwatch owners interviewed:

1. Charging everyday is a burden

2. Too complicated (easier to do many tasks on smartphone)

3. Style

 
 
MVP 1 Splash

MVP 1 - SPLASH PAGE

 

The splash page will gauge interest. Users will submit their email and once the beta production run nears completion, users will be emailed a link to a survey.  Of those surveyed, 100 will be selected as beta testers.

 
MVP 2

MVP 2 - JURA BETA

 

Three essential features:

  1) Analog quartz clock

  2) Push notifications

  3) Voice dictation

 
User Stories
 
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KPI

MVP 1 – SPLASH PAGE

Primary KPI: user emails submitted

Secondary KPI: unique page views, and unique ad impressions

MVP 2 - JURA BETA

Primary KPI: daily active users

Secondary KPIs: retention rate, usage of individual features